An Unbiased View of Johnnie Walker Blue Label Ultra
An Unbiased View of Johnnie Walker Blue Label Ultra
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To celebrate this technological breakthrough, only 888 restricted edition bottles is going to be created generating this an unmissable piece of record for collectors.
This new, lightweight bottle can be a factor of exquisite natural beauty; but more importantly, it demonstrates what can be done In terms of lightweighting glass. We are going to continue implementing these learnings throughout our variety, taking a lot more progressive strides as we look to the future of Scotch.”
Johnnie Walker’s 5 years of study and enhancement have meant which the knowledge acquired is remaining applied through the choice of Diageo merchandise.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has been produced by adopting a exam-and-find out product, developing and Checking out with no limitation and imagining what the way forward for light-weight luxurious packaging could deliver.
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This can create a discreet opening through which the bottle is usually removed. Immediately after pouring a glass of this exceptional, specially blended whisky, we invite you to definitely return the bottle to its cradle—its pure resting place along with a testament to purposeful style and design.
As well as exterior glass makers, the brand name rethought all aspects of how the bottle is designed, manufactured and transported: from hand-blowing the glass, to using a teardrop form which, for The very first time ever, intended reforming the long-lasting Johnnie Walker sq. bottle.
Of course—this collectible version can be ordered online and delivered securely on your doorway with signature confirmation.
With much less than 888 bottles unveiled globally, Every single bottle is independently numbered and introduced inside a luxurious collector’s scenario.
Having said that, the know-how will not nevertheless exist to roll out the Ultra bottle forever. Diageo hopes that this will transform, and it has previously been granted a patent to carry on enhancement.
That is a globally allocated launch constructed from unusual stocks, including whisky from ghost distilleries which have been not in Procedure. A lot less than 888 bottles ended up created globally.
“We took our vision to your crew of expert glassmakers and throughout a 5 calendar year check-and-study procedure bit by bit found how to generate elegant, light-weight glass. The technical troubles that lightweighting offers led us to incorporate different style and design and generation technical specs that we could not have envisaged Firstly of our journey; from the prerequisite of a tear fall condition which We've moulded to however mimic the enduring sq. sort of Johnnie Walker bottles, to your addition of the protective cage to allow for the spherical foundation, as well as the hand-making and filling of each and every particular person bottle to stop damages in generation.”
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of darkish chocolate and florals
In whisky packaging, luxurious usually indicates significant—think thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker would like to upend that thinking and embrace the notion that lithe is magnificent.
Indeed—this collectible edition could be requested online and shipped securely for your doorway with signature affirmation.
That process fell to Diageo’s global layout director Jeremy Lindley. Toughness and safety had been Lindley’s priorities, but purpose required to adhere to kind. After Understanding the The natural way strongest shape for glass may be the teardrop—the shape it Obviously assumes when liquid—Lindley and more info his team created a teardrop with sq. sides, in a very nod into the typical Johnnie Walker silhouette.
In addition to this, for the first time in Diageo’s history, a license to our patent for light-weight-pounds glass beverage containers are going to be available with a royalty-totally free basis to all as a means to stimulate progress in the broader marketplace.